Meet the BeYOUtifully Comfortable Models 💜

One of the things I’ve wanted for BeYOUtifully Comfortable is a better way to show how clothing can work across different ages, sizes, shapes, and personal styles.

So I’m excited to introduce our new BeYOUtifully Comfortable house models — Rita, Simone, Lauren, Mia, and Grace.

Each woman has her own size, body type, style personality, and favorite kinds of pieces. You’ll start seeing them throughout the boutique as we style new arrivals, seasonal favorites, and everyday outfits.

The goal is simple: when you’re looking at a piece, I want it to be easier to imagine how it might fit into your life and your closet.

Simone brings a polished, confident style in a size M, with fitted tops, easy layers, denim, skorts, and outfits that can move from daytime to dinner.

Lauren is our 2XL/3XL model with a fuller curvy shape who loves soft fabrics, comfortable fits, jeans, leggings, and pieces that give her room to move without sacrificing style.

Mia is petite at 5'3" and usually wears S/M. Her style is easy, polished, and comfortable — soft sweaters, simple layers, denim, and effortless everyday looks.

Grace represents the women who know style doesn’t come with an age limit. At 67 and usually L/XL, she loves classic pieces, soft knits, cardigans, jeans, and comfortable shoes with a modern touch.

And then there’s me — Rita. 😁 I’ll be right there with them, because I want you to see the woman behind BeYOUtifully Comfortable wearing the clothes too.

These ladies are our house style models, created specifically for BeYOUtifully Comfortable so we can consistently show more variety in fit, styling, and everyday wear.

I’m ridiculously excited about this addition to the boutique, and I have a feeling you’re going to get to know these women pretty well. 💜

Comfort looks good on you.