Comfort, confidence & little moments of joy—chosen with care by Rita.
Size & Fit Guide
Finding the right fit online should feel a little easier. Use this guide as a starting point, then check the fit notes and measurements on the product page whenever they’re available.
Start with the product page
Boutique brands do not all size exactly the same. A medium in one brand may fit more like a small or large in another, so the product’s own measurements and fit notes always come first.
- True to size: Choose the size you normally wear.
- Relaxed fit: A little extra room through the body.
- Oversized fit: Intentionally roomy. Size down only if you want a closer fit.
- Fitted: Designed to sit closer to the body.
- Stretchy: The fabric has some give. Check the fabric details and measurements.
General women’s clothing reference
This is a general reference only. Brand-specific sizing may vary.
| Label | Typical U.S. size |
|---|---|
| XS | 0–2 |
| S | 4–6 |
| M | 8–10 |
| L | 12–14 |
| XL | 16–18 |
| 1X | 16W–18W |
| 2X | 20W–22W |
| 3X | 24W–26W |
How to measure
- Bust: Measure around the fullest part of your bust while keeping the tape level.
- Waist: Measure around your natural waistline without pulling the tape tight.
- Hips: Measure around the fullest part of your hips and seat.
- Inseam: Measure from the crotch seam to the bottom hem along the inside leg.
You can also measure a favorite garment that fits you well. Lay it flat, measure straight across, and double the bust, waist, or hip measurement to compare it with a product chart.
Judy Blue denim label reference
Judy Blue jeans often use an odd-number size plus a waist label. Product-specific measurements and fit notes should still be your final guide.
| Judy Blue label | Waist label |
|---|---|
| 0 | 24 |
| 1 | 25 |
| 3 | 26 |
| 5 | 27 |
| 7 | 28 |
| 9 | 29 |
| 11 | 30 |
| 13 | 31 |
| 15 | 32 |
| 14W–24W | Use the product’s plus-size measurements |
Still not sure?
Email BeYOUtifullyComfortable@gmail.com before ordering. Tell me which item you’re considering, the size you normally wear, and how you like your clothes to fit. I’ll help you compare the details we have.

