What Running a Small Business Really Looks Like
Let’s be honest — when people think about boutique ownership, they imagine the fun parts: unboxing cute clothes, taking pretty pictures, and maybe sipping a fancy iced coffee while typing away on a laptop.
And sure, sometimes it looks like that.
But more often?
It looks like me — hair up, comfy tee on, surrounded by shipping bags, inboxes full, and my dog side-eyeing me because I’ve said “just five more minutes” for the third time. 😅
It looks like late nights packing orders while the rest of the house is asleep. It looks like creating content in between caregiving duties. It looks like dreaming big in small pockets of time.
What You Don’t See…
You don’t see the hours spent behind the screen:
- Answering DMs one-by-one
- Organizing live sales
- Updating the website
- Troubleshooting tech (hello, Shopify hiccups 🙃)
You don’t see the quiet moments where I wonder, “Am I doing enough?” or “Is this working?”
And then you show up.
You like a post, leave a sweet comment, place an order, or just remind me that you’re here.
And that? That keeps me going.
But Here’s the Truth...
I wouldn’t trade this journey for anything.
Because when I see you loving something I picked out — when you tell me it made you feel good, confident, or seen — that’s what it’s all about.
This business isn’t just about clothes.
It’s about comfort, connection, and building something that feels like us.
It’s about being BeYOUtifully Comfortable in every sense of the word.
So thank you — for every click, comment, share, and order.
You’re not just supporting a shop. You’re supporting a dream. 💜
Let’s Stay Connected
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- Check out the latest Outfit of the Week »
Until next time — stay comfy & BeYOUtiful 💜
— Rita